Today I watched an episode of the Gadget Show which showed two presenters, Suzi and Jason, create music videos for two artists, Fightstar and Har Mar Superstar. This episode had shown how Suzy and Jason went about creating these videos, Suzi went down the route of using professional equipment i.e. lighting, cranes, crew. Whereas Jason used consumer tech and his surroundings like a skate park, ways in which to support the camera and having a few stunt doubles.
Whilst watching the show, This is what I learnt. There are three main categories in music video, Performance, Story and Gimmick. Performance is where you have the Artist performing the song chosen with or without instruments, Suzi chose this category. Jason went for a different approach and chose to have a story based video. Having a story based video basically does what it says on the tin. It tells a story about an event in someones life which may be influential i.e. their past, relationships etc. Gimmick based videos are usually one-shot parodies of certain songs and are made just for entertainment purposes. This type of music video has proved to be extremely popular in the online community, especially video sharing sites such as YouTube, Metacafe etc.
Coming back to The Gadget Show, when it came down to judging who's music video was 'the best', Suzi came out on top because her music video did look professional, mainly because of the equipment she used. However Jason's video was a good attempt, using 'off the shelf' equipment which can be accessed by everyone. It just shows that money may not be everything in a music video, but it sure does help.
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