Whilst piecing together my music video, I used various pieces of equipment and software to create my product. These technologies ranged from audio recording equipment to special effects software. In stages, I will explain specifically what technologies I used and where they were needed in the production of my music video.
Research : Now for research, the main source I used for this was the video sharing site Youtube. This was so that I could find previous music videos of the artist and finding the key elements within them. This then helped me to draw ideas and I suppose inspiration into my own video.
The site was also ideal for looking at comments other viewers/users had left, giving their own opinions on the videos. This also helped as it told me what the target audience liked and disliked in Madcon's music videos. Giving me ideas on what and not what to include in the video.
Planning and Construction : For planning and construction, I first began by drafting rough ideas into mind maps. This helped me make decisions on what I wanted to do or wanted to have in the video. I found that mind maps help with this as it allows you to right your ideas onto paper, making them seem clearer to understand, thus making it easier for you to think whether they'd work or not.
After the mind mapping planning stage was over with me having an idea to work with, I began the construction or 'practical' stage of my production. This is where the majority of the media technologies that I used came into play. First of all I had to obtain footage to work with so getting a camera and tripod was first on my list. Secondly after the footage had been shot and imported into the iMac, using Final Cut Express to edit the footage was the next stage, Now this took up the majority of my time whilst in the construction stage as editing is a lenghty process, below are some screenshots of my final cut project with footage edited down.
After the footage was edited, adding titles was the next step, now for this I used the text effect on Final Cut rather than using Livetype. I have had previous experience with Livetype in AS, however i felt that because the text in this video was going to be appearing more frequently, I wanted to use a program/technology that i was more familair with. Once the titles were in, I exported the project to a quicktime movie and placed it into an iDVD project, in that project I placed both ancillary tasks and also the Director's Commentary of the video.
Evaluation : For my evaluation, the first question took form of a Director's Commentary which can be found on the DVD, the commentary itself proving to be more difficult than first thought. The second and third questions were answered through an online presentation software called 'Prezi'. Being new to Prezi allowed me to learn the basics and I will hopefully be able to incorporate more of my work with this technology. The fourth of course I am answering here.
Overall I feel that the media technologies that I have used over the past months have given me an understanding on how the filming and editing processing works, although there is still lots to learn, I feel that with the information I now know, I hope to go on and create more media products in the near future.
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