Madcon
Genre
Madcon's genre is a retro-urban mix with various influences which span throughout different genres. Because of these different styles, Madcon's music videos vary each time, making them unpredictable. This allows me to be 'experimental' when it comes to planning and filming my music video.
Promotional Videos Already Made
Madcon have made many videos in the past, all being unique in their own way. Visual effects such as 'green screening' can be seen in their videos when they are placed in certain backdrops. Also the use of costumes play an important role in Madcon's videos as they are usually seen wearing eccentric and sometimes extravagant pieces of clothing.
Target Audience
Madcon's target audience varies between all ages. In Norway, where Madcon was founded, they have a strong following and are now truly being recognised in Europe. Madcon performing in the interval of the Eurovision song contest 2010 has propelled them into recognition by various labels, audiences and artists alike.
Below is the music video to Madcon's song 'Glow', performed at the Eurovision song contest 2010, this is the song that I have chosen to use in my music video.
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