CD Digipack - Existing Covers

Now thanks to previous research on digipacks, I am looking into my artist's previous CD covers. Madcon have released four official albums, all of which contain original songs. Below are the images of the existing covers found on my artist's albums.






- It's All A Madcon - 2004















- So Dark The Con Of Man - 2007















- an inCONvenient truth - 2008
















- Contraband - 2010

Lyrical Analysis

Below is my lyrical analysis of the song 'Glow'.

Expectations Of A Music Video

Madcon

Genre

Madcon's genre is a retro-urban mix with various influences which span throughout different genres. Because of these different styles, Madcon's music videos vary each time, making them unpredictable. This allows me to be 'experimental' when it comes to planning and filming my music video.


Promotional Videos Already Made

Madcon have made many videos in the past, all being unique in their own way. Visual effects such as 'green screening' can be seen in their videos when they are placed in certain backdrops. Also the use of costumes play an important role in Madcon's videos as they are usually seen wearing eccentric and sometimes extravagant pieces of clothing.


Target Audience

Madcon's target audience varies between all ages. In Norway, where Madcon was founded, they have a strong following and are now truly being recognised in Europe. Madcon performing in the interval of the Eurovision song contest 2010 has propelled them into recognition by various labels, audiences and artists alike.

Below is the music video to Madcon's song 'Glow', performed at the Eurovision song contest 2010, this is the song that I have chosen to use in my music video.

Artist Research - Madcon

Madcon are a Norwegian duo consisting of Tshawe Baqwa and Yosef Wolde-Mariam. Madcon's musical style is a retro-urban mix with influences from funk, soul and hip hop (with additional elements and vibes from reggae, Latin and African in the finished product). Yosef and Tshawe blend singing and rapping in a unique and harmonious way.

Live in concert, Madcon delivers an energetic musical showcase with a full band on stage. The experience is unique for the European music scene, best described as Outkast meets The Roots meets Black Eyed Peas meets Gnarls Barkley.

Madcon quickly established themselves in the Nordic music industry as 'everybody's favourite rappers', and they created a remarkable hype supporting for various international superstars like Destiny's Child, 50 Cent, Alicia Keys etc. Madcon supported the last European tour with the legendary Ganstarr.

Madcon released their first single 'God Forgive Me' in 2000 (virgin records) but their first commercial breakthrough was with long time collaborators. Paperboys with the hit single 'Barcelona' in 2002 (Bonnier Amigo). In 2004, Madcon released their first official album titled 'Its All A Madcon' which won them a Norwegian Grammy and several other awards.

In 2005 Madcon became TV-personalities on the Nordic music channel The Voice, while growing with their music in the studio. The show “The Voice of Madcon” became a huge success for both Madcon and the network, showcasing the behind the scenes life of Norway’s favorite rap stars.

In late 2007 Tshawe was invited to join the hugely popular "Dancing With The Stars" TV-show in Norway, and against all odds he won. When the media hype was at its biggest, Madcon released their brand new single Beggin’ (a cover version of an old Frankie Valli classic), and it immediately became a smash hit. Beggin’ became the first urban track in Norway to make it all the way to the top of the sales and radio charts. Their second album "So Dark The Con Of Man" was released December 2007, and sold gold in 3 hours, and platinum in 3 days.

The single Beggin’ worked its way to 7 x platinum status in Norway, becoming one of the biggest hits of all time in the Norwegian charts, and the impact was strong enough to make waves through Europe.

Interest for this fresh and exciting talent from the Nordic territory was gathering in Europe, and after several negotiations Madcon's label (Bonnier Amigo) signed a licensing agreement with SonyBMG for Europe. Beggin’ was released in Germany, France, The UK, Austria, Russia, Greece, Poland, Italy to name a few countries, and the single quickly became a smash hit on the European radio and sales charts.

SONG CHANGE

After contemplating many ideas that I had for my previous song choice, I have decided to change my song. I know that this decision is not at all practical however I felt that I could not reach my full potential with my previous choice. I have chosen this song because I feel that I could expirement and also learn when it came to filming.

The song that I have now chosen is Glow by Madcon

Filming Checklist

Below is my filming checklist, filming will not commence until everything on this list has been completed.

LOCATIONS -2/7

CASTING - 0/1

PROPS - 3/6

EQUIPMENT - 3/3

Casting

When looking at the casting for my music video, I only require one actor for filming. So when looking at possible candidates, I did have the idea of playing the part myself as this will result in less confusion and would reduce filming time drastically. However I am still going to look for particular actors as they may be more suited to play the part, and also this would give me experience when going through the casting and interviewing process.

Location Planning

Storyboarding has been completed so I now need to move onto Location planning. I currently have 7 main locations however this may change if necessary. The locations that I have decided on have been photographed and can be seen below with their advantages and also disadvantages.

School Corridor

Advantages
- Easy Access
- Various doorways (different angles)
- Spacious

Disadvantages
-Students
- School hours are inpractical due to lessons








School Classroom

Advantages
- Easy access
- Mise en Scene (actual classroom)
- Avaliable to students

Disadvantages
- Only avaliable in school hours
- Lessons
- Students







INCOMPLETE