Tuesday 23 November 2010

CD Digipack - Ancillary Task 1

The Digipack

A digipack is a form of CD packaging made out of card stock or other heavy paper/cardboard. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the centre portion. Usually the portion of the digipack that holds the CD is made out of plastic, like a traditional jewel case CD, the plastic part is simply attached to the paper background.

Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic 'digipack' came to be used to describe all soft CD packaging.

The Facts

* They look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.

* Digipacks don't crack like jewel cases do, but they will rip eventually the paper begins to peel apart and seperate.

* The trays in digipacks break much more often than in jewel cases. There's not as much protection since the outer portion is constructed from paper, so the teeth that hold the CD in place crack and fall out easily.

* When the teeth of the tray do break in a digipack, the CD falls out of the bottom of the digipack, because unlike jewel cases, there is nothing to hold it in.

* Digipacks can be more enviromentally friendly than jewel cases because they can be made of recycled paper - however, they arent always made this way.

Overall digipacks look great, but if you're just starting out and money is tight, looking for ways to cut your manufacturing costs is important. Stretching your budget to because you like digipacks aesthetically is not a good investment.

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